Making promotional items the most cost-effective, sustainable and fastest accessible marketing tool through continuous innovation and unbeatable turnaround times, enhancing the value being added in our supply chain.
While a promotional item is potentially the most tangible and appreciated marketing instrument, its ‘reach’ is challenged by unnecessary cost-adding in the value chain and insufficient focus on sustainability.
Through market professionalisation, automation and digitalisation, the market will rapidly consolidate both on reseller and on supplier level, eventually improving the position and adding-value of multi-category and full-service suppliers in the promotional industry.
For these companies it comes down to the continuous development of well thought-through product ranges and solutions, enriched by speed and fair pricing.
